If you have a website, it needs to be managed—it's an axiom. Otherwise, it will drown in the vast ocean of today's internet. Even if it's just a small business card website or a landing page, it still requires technical support, periodic content updates, and search engine optimization.
The more competitive the segment your site operates in, the more attention it needs to perform effectively.
But who typically manages corporate websites in the EU, UK, or USA today?
We can generally identify three groups of specialists:
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System administrators, programmers, and other techies: These are the people who ensure your site runs smoothly, protect it from hacking, and upload new videos, among other tasks. But can they regularly write compelling, effective copy? Analyze site statistics? Promote it in search engines? Create a stylish design?
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PR and other managers: They may be able to write polished text, but they often forget or neglect to do so because of other commitments. Moreover, they may struggle with technical support and website promotion on Google.
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Designers, secretaries, or "do-it-yourselfers": Surprisingly, many corporate websites are still managed at an amateur level.
The consequences of an unprofessional approach to a corporate website are easy to spot—outdated news, grammatical errors on the main page, and contact emails hosted on personal accounts like ukr.net.
So, which is more effective: managing the website yourself or outsourcing?
In 8 out of 10 cases, outsourcing is the better choice. While it may make sense for financial institutions or other specialized sectors to maintain a website in-house, for most companies, outsourcing to external specialists is both more efficient and cost-effective.
Why? Because you don't need to maintain a full-time technical specialist, copywriter, designer, etc. External specialists will deliver better results at a lower cost.
The challenge is finding the right contractor. Today, unfortunately, website support service is often provided by technical companies (hosting providers, for example), web studios, or freelance "promoters." While their services can be high quality within their niche, they typically lack the ability to ensure not just stability but comprehensive site development—development that presents your business well and boosts your revenue.
This requires qualified internet management.
You need a specialist who can assess what needs to be done to maximize your website's performance. Someone who can:
- Understand (!) your business and its goals,
- Identify the best solutions,
- Assign specific tasks to technical specialists, copywriters, designers, and SEO experts—and ensure it all comes together effectively.
The hardest part is not programming or finding the right keywords; it's understanding your business well enough to make and implement the right decisions.
This is where inSite Internet Agency stands out. When you work with us, you work with internet management specialists who understand your business, identify the optimal solutions, and put them into practice.
