SMM services encompass the creation, management, and promotion of corporate pages, coupled with targeted advertising across social media platforms like Facebook, Instagram, LinkedIn, X (Twitter), YouTube, and TikTok.
In today's digital landscape, SMM promotion on social networks stands as a pivotal and highly effective marketing strategy.
Digital marketing or SMM (Social Media Marketing) services involve promoting or "boosting" brands on social networks, primarily Facebook and Instagram, with less frequent utilization of YouTube, X (formerly Twitter), TikTok, and professional networks like LinkedIn.
Key areas of SMM promotion on social networks:
- Establishing and branding corporate pages (communities, groups) on social networks
- Content management: Administering and maintaining corporate pages, publishing posts, and moderating comments
- Targeted advertising and promotional posts
- Page "boosting" (offers, likes, etc.)
The cornerstone of SMM promotion in social media
Each social network can be likened to a miniature internet. Therefore, mirroring the broader internet, the initial step in SMM almost always involves the skillful creation, branding, and optimization of your business's core presence on the social network—the corporate page (community, profile, or group).
inSite specializes in creating, branding, and professionally configuring corporate pages across all major social networks.
Beyond page creation:
Once the corporate page is established, it needs to be populated with engaging and relevant content. Subsequently, interesting posts, surveys, and contests should be published on a weekly or other periodic basis to attract the client's target audience to the page. Moreover, maintaining regular communication with users, moderating comments, and addressing participant inquiries are essential.
Understanding targeted advertising and promotional posts:
Advertising on Facebook, Instagram, YouTube, and other platforms leverages targeting in the form of ads, akin to contextual advertising on the internet. While clients can independently order ads, the expert setup and management of advertising campaigns can significantly enhance their effectiveness (and consequently, cost savings for the client) by a factor of 2-3.
It's crucial to recognize that in the vast majority of cases, advertising on social networks is only advisable after the proper configuration of the corporate page and its seamless integration with the client's website.
The advantages of SMM promotion with inSite:
- Comprehensive approach: We provide SMM services in conjunction with SEO support, fostering synergy between your social media presence and your website. Proper integration of corporate pages with the company's web resource can dramatically amplify their effectiveness.
- Full-service expertise: We offer a complete suite of SMM promotion services, enlisting experienced specialists and utilizing the precise SMM tools that best align with the client's specific goals.
- Cost-effectiveness: Through efficient organization and streamlined workflows, we deliver high-quality services at competitive prices, often below the market average.
The perils of "boosting in socials":
Similar to the SEO services market, the SMM landscape is rife with offers for rapid "boosting" of corporate pages on Facebook, Instagram, YouTube, etc. These cheap "boosting" services promise clients a swift surge in "likes" and community members, often reaching thousands. However, the caveat is that such boosting is typically achieved through the use of "offers" (individuals selling their "likes") or, worse, bots (accounts of non-existent people). inSite refrains from providing such services.
Another challenge is the prevalence of amateurs. The SMM promotion market remains relatively young, resulting in a scarcity of professionals. Consequently, SMM services are predominantly offered either by large digital agencies (commanding premium prices) or self-taught freelancers with amateur-level social media skills. Exploiting the lack of established standards, they often provide clients with subpar work under the guise of "top-notch posts for 50 dollars per month."
The cost of SMM support:
The price of SMM support and promotion services on social networks (Facebook, LinkedIn, Instagram, etc.) ranges from 300 to 1250 euros per month, contingent on the number of platforms, posting frequency, user activity, and interactive campaigns.
Taking the first step:
inSite, an internet agency, offers comprehensive SMM promotion services encompassing the creation and ongoing maintenance of corporate pages, their integration with the client's website, user monitoring and communication, contests, surveys, prize promotions, advertising activities, and regular reporting.
Furthermore, SMM promotion services can be seamlessly integrated into inSite's full suite of website support services for clients.
Feel free to contact us for a complimentary consultation regarding potential solutions and the cost of SMM promotion services tailored to your needs.
