Powerful copywriting isn't just an asset—it's one of the two cornerstones of a successful website. Captivating images and persuasive presentation texts not only engage your audience but also make a strong impression on Google.
In today's information-saturated world, even the most brilliant text can get lost in the noise. People tend to skim or skip lengthy content; it's the dreaded "TLDR" effect.
What is Web Copywriting?
Website copy doesn't have to be flowery or overly elaborate. It's not literature. The core purpose of website text is to be effective. It should deliver tangible benefits to the client.
Crafting High-Quality Website Content
Great website copy is:
- Persuasive
- Concise
- Grammatically sound
- Optimized for search engines
That's the foundation. If it also happens to be beautifully written, that's a bonus, but effectiveness is paramount. Clear fonts and proper formatting are essential to make the text visually appealing and easy to read.
Does a Copywriter Need to Be an Expert on Every Topic?
No. A skilled copywriter can seamlessly transition from writing about luxury perfumes one day to animal feed the next. They can craft elegant, poetic prose in the morning and switch to clear, technical writing for a construction company in the afternoon. That's the mark of a true professional.
The Types of Website Content We Create
At inSite, our experienced copywriters have a proven track record of creating a wide range of content for diverse clients:
- Image-building and presentation texts ("About Us," company stories, etc.)
- Informational content (service descriptions, areas of expertise, etc.)
- News articles and blog posts
- Product descriptions
- SEO-optimized copy
Our Pricing Model
Many agencies price copywriting based on the number of characters or words. We believe this is fundamentally flawed, as it incentivizes writers to create unnecessarily long and diluted content. Instead, inSite bases its pricing on the copywriter's time and effort.
We offer copywriting services as a standalone solution (ideal for new websites or revamping existing content) or as part of a comprehensive website support package.
Content Editing and Proofreading Services
Error-ridden text reflects poorly on your company's image and undermines your credibility. Imagine a university website riddled with typos and awkward phrasing or a promotional offer filled with excessive capitalization and exclamation points. It's unlikely to inspire confidence. Similarly, dense and convoluted sentences make for a frustrating reading experience.
Our Editing Process
Our editing and proofreading services encompass:
- Correcting spelling and punctuation errors
- Fixing grammar issues and improving clarity
- Ensuring proper content placement and formatting after website layout
Essential Text Checks
We always perform a thorough review when:
- Publishing new content on a live website
- Preparing translated text
- Localizing a website
- Printing any materials (brochures, flyers, menus, etc.)
Proofreading Translations
Even the most skilled translators can introduce subtle inconsistencies or errors. For critical documents like legal translations, these inaccuracies can have serious consequences. That's why we offer proofreading services to ensure that translated texts accurately reflect the original meaning.
Get in touch for a free consultation to discuss your content needs and receive a personalized quote.
