Effective management is the key to business success.
10 years ago, it was enough to simply create a large, beautiful, and trendy website. Today, that's no longer the case. A new, amazing website can easily get lost in the vast ocean of online information, leaving the owner without the expected return. Just like your business, a website requires constant attention and professional management.
How can this be done effectively?
There are four main options:
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Do it yourself daily. Force yourself or your manager to learn internet marketing, copywriting, web design, and search engine optimization. Additionally, hire a computer specialist to protect the site from viruses and handle necessary technical and programming tasks.
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Pay "SEO specialists" monthly to promote your site on Google through mass link-building. If you find honest specialists, your site may appear in the TOP-10 rankings. But only as long as you keep paying them. Once search engines detect manipulative tactics, they can penalize your site, sending it to the bottom of the rankings.
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Pay monthly for legal advertising on Google Ads. This option is safe and easy, but costly. You may find that each visitor costs you 5 euros or dollars. Additionally, many users now utilize ad blockers, which means they won’t even see your ads. Essentially, it's like renting—once you stop paying, you're immediately "evicted" from the top.
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Find a qualified website manager, such as inSite. They will handle all the necessary work to support and develop your site, making it a) better, b) safer, and c) much more affordable than the first three options.
This option is like a mortgage—you invest in your own website rather than paying "rent" to Google or SEO specialists.
Why is it better and cheaper with us?
Because inSite Internet Agency works strategically and draws on extensive experience. We don’t reinvent the wheel; we apply proven practices. Thanks to our well-established processes, we deliver effective results at very reasonable prices.
What if we have our own IT department?
Large companies often have in-house specialists who can handle some, but not all, aspects of website support and development. However, you shouldn’t expect significant creativity from tech experts, and vice versa. The key is synergy.
For example, when managing the website of a large retail chain, we do not touch its database—this is handled by the client’s IT department. Similarly, with a bank’s website, we have nothing to do with its internet banking services.
How much does website support cost?
The cost of website support depends on the site itself and the results you want to achieve. inSite offers full turnkey website maintenance—from technical support to search engine optimization and online promotion.
How to start?
To get the most out of your web resource, high-quality website support is more important than its initial creation. The sooner you provide your site with proper management, the faster you’ll see the returns you’re hoping for.
Take a look at how it works—and contact us for a free consultation on comprehensive website support.
We’d be happy to be of service!